{"id":3672,"date":"2021-12-22T15:09:31","date_gmt":"2021-12-22T18:09:31","guid":{"rendered":"http:\/\/br920.teste.website\/~fel04797\/?p=3672"},"modified":"2021-12-22T15:23:03","modified_gmt":"2021-12-22T18:23:03","slug":"2022-e-o-mercado-de-seguros","status":"publish","type":"post","link":"http:\/\/br920.teste.website\/~fel04797\/2021\/12\/22\/2022-e-o-mercado-de-seguros\/","title":{"rendered":"2022 e o mercado de seguros"},"content":{"rendered":"

 <\/p>\n

Diante do cen\u00e1rio estabelecido pela pandemia, as novas tend\u00eancias de trabalho e mercado de seguros poder\u00e3o ditar o funcionamento das empresas no ano que vem.<\/p>\n

As insurtechs por exemplo, chegaram ao mercado de forma expressiva em 2021, gra\u00e7as a mudan\u00e7as feitas pela SUSEP. Com custo operacional viabilizado, solu\u00e7\u00f5es tecnol\u00f3gicas e pre\u00e7os mais competitivos, tendem a crescer consideravelmente.<\/p>\n

A flexibiliza\u00e7\u00e3o de coberturas para o tipo de seguro desejado tamb\u00e9m \u00e9 uma mudan\u00e7a positiva, assim como a possibilidade de contrata\u00e7\u00e3o tempor\u00e1ria.<\/p>\n

S\u00e3o diversas as modalidades, prontas a garantir mais convers\u00f5es diante das op\u00e7\u00f5es e pre\u00e7os para o pr\u00f3ximo ano.<\/p>\n

 <\/p>\n

O mercado de nichos<\/h3>\n

\"Como<\/p>\n

Os mercados de nicho est\u00e3o se viabilizando, possibilitando que companhias encontrem o p\u00fablico-alvo e melhorias em resultados.<\/p>\n

Este \u00e9 o melhor momento para consolidar as vendas multicanal. A pandemia nos obrigou a comprar e vender produtos e servi\u00e7os de forma remota, principalmente atrav\u00e9s das redes sociais e sites. Uma boa estrat\u00e9gia de mercado consistir\u00e1 no balan\u00e7o ideal entre pontos f\u00edsicos, m\u00e9todos tradicionais e os inovadores canais de vendas online<\/a>.<\/p>\n

 <\/p>\n

Perfil do cliente online<\/h3>\n

\"Abordagem<\/p>\n

O perfil do cliente de internet tamb\u00e9m \u00e9 um pouco mais elaborado. Quem busca por um bem ou servi\u00e7o, pesquisa n\u00e3o uma, mas v\u00e1rias empresas. As pessoas v\u00eam procurando saber atrav\u00e9s de sites de indica\u00e7\u00f5es, reclama\u00e7\u00f5es e ranqueamento, o perfil da empresa que desejam contratar.<\/p>\n

A pesquisa por pre\u00e7o, custo-benef\u00edcio e diferenciais de mercado<\/a> tamb\u00e9m se tornou mais presente, aumentando a competitividade e empurrando sobre as empresas a necessidade da comunica\u00e7\u00e3o mais s\u00f3lida e assertiva para cativar o p\u00fablico alvo.<\/p>\n

Entramos na era da humaniza\u00e7\u00e3o. Ser\u00e1 necess\u00e1ria aproxima\u00e7\u00e3o intimista, focada no bem-estar, no simples e na mensagem objetiva.<\/p>\n

A internet demanda acesso e oferta para identidades plurais e respeito e equidade para a diversidade humana e viabilidade econ\u00f4mica dos servi\u00e7os.<\/p>\n

 <\/p>\n

Expectativas 88i<\/h3>\n

\"\"<\/p>\n

A 88i<\/a> anseia de cora\u00e7\u00e3o aberto pelo ano que chega, de um espa\u00e7o cada vez mais plural e democr\u00e1tico, pelo direito de todos \u00e0 seguran\u00e7a e inclus\u00e3o digital, facilita\u00e7\u00e3o da vida e amplia\u00e7\u00e3o a direitos simples como a prote\u00e7\u00e3o da integridade e dos bens.<\/p>\n

Desejamos a todos um Feliz Natal e Ano Novo repletos de ben\u00e7\u00e3os e prosperidade!<\/p>\n

Estamos prontos para 2022: Simples, intuitivos e digitais.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

  Diante do cen\u00e1rio estabelecido pela pandemia, as novas tend\u00eancias de trabalho e mercado de seguros poder\u00e3o ditar o funcionamento das empresas no ano que vem. As insurtechs por exemplo, chegaram ao mercado de forma expressiva em 2021, gra\u00e7as a mudan\u00e7as feitas pela SUSEP. Com custo operacional viabilizado, solu\u00e7\u00f5es tecnol\u00f3gicas e pre\u00e7os mais competitivos, tendem […]<\/p>\n","protected":false},"author":9,"featured_media":3674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"\n2022 e o mercado de seguros - 88i Seguradora Digital<\/title>\n<meta name=\"description\" content=\"Saiba qual \u00e9 a expectativa e as tend\u00eancias para o mercado de seguros em 2022. 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