{"id":4922,"date":"2023-08-09T13:57:42","date_gmt":"2023-08-09T16:57:42","guid":{"rendered":"http:\/\/br920.teste.website\/~fel04797\/?p=4922"},"modified":"2023-08-09T13:57:42","modified_gmt":"2023-08-09T16:57:42","slug":"o-futuro-do-last-mile","status":"publish","type":"post","link":"http:\/\/br920.teste.website\/~fel04797\/2023\/08\/09\/o-futuro-do-last-mile\/","title":{"rendered":"Qual o futuro do Last Mile?"},"content":{"rendered":"

A corrida por melhorias no “last mile” est\u00e1 intensa, pois percebeu-se que este \u00e9 realmente o ponto central que fideliza e ret\u00e9m clientes, portanto, aumentando as vendas. A entrega global de “last mile” foi avaliada em US$ 40,5 bilh\u00f5es em 2021 e deve chegar a US$ 123,7 bilh\u00f5es at\u00e9 2030. Contudo, aqueles que conseguirem inovar e se adaptar rapidamente estar\u00e3o em posi\u00e7\u00e3o vantajosa para se tornarem l\u00edderes no setor.<\/p>\n

O crescimento do com\u00e9rcio eletr\u00f4nico e da expectativa do consumidor por servi\u00e7os de entrega r\u00e1pidos e convenientes est\u00e1 moldando este mercado e ,al\u00e9m disso, pode criar empresas de sucesso se estas seguirem as tend\u00eancias emergentes no setor.<\/p>\n

Neste artigo, vamos falar de algumas dessas tend\u00eancias que podem auxiliar significativamente na satisfa\u00e7\u00e3o do cliente e no aumento do conhecimento de empresas do segmento.<\/p>\n

Uso de Intelig\u00eancia Artificial<\/strong><\/h6>\n

A Intelig\u00eancia Artificial (IA) se tornou uma ferramenta eficaz para auxiliar na melhoria de v\u00e1rios segmentos do mercado, inclusive, o de delivery e da “\u00faltima milha”. Ela est\u00e1 sendo utilizada no planejamento de rotas inteligentes, otimizando e tornando as entregas mais r\u00e1pidas e no rastreamento em tempo real das encomendas. Al\u00e9m disso, a inser\u00e7\u00e3o de informa\u00e7\u00f5es na m\u00e1quina cria algoritmos que auxiliam nas previs\u00f5es do tempo de entrega, tornando essa informa\u00e7\u00e3o muito precisa.<\/p>\n

Omnicanalidade<\/strong><\/h6>\n

O uso de diferentes canais de entrega, por exemplo, pontos de coleta, lockers ou dep\u00f3sitos, e at\u00e9 mesmo dark stores, permite entregas mais flex\u00edveis e adapt\u00e1veis ao que o cliente espera, proporcionando a eles a op\u00e7\u00e3o de escolha mais conveniente.<\/p>\n

Entregas Sustent\u00e1veis<\/strong><\/h6>\n

A crescente preocupa\u00e7\u00e3o com o meio ambiente tem impulsionado o desenvolvimento de solu\u00e7\u00f5es de entrega mais ecol\u00f3gicas. Empresas est\u00e3o investindo em ve\u00edculos el\u00e9tricos e outras tecnologias sustent\u00e1veis para reduzir a pegada de carbono do processo de entrega.<\/p>\n

Entregas fora do Hor\u00e1rio Comercial<\/strong><\/h6>\n

Hor\u00e1rios alternativos de entrega, como \u00e0 noite e no final de semana, t\u00eam encantado os clientes no “last mile”. Pois os pedidos chegam mais r\u00e1pido e em hor\u00e1rios nos quais eles mesmos podem receber, por estarem em suas casas. A flexibilidade \u00e9 essencial e um diferencial na “\u00faltima milha”.<\/p>\n

Tecnologia Blockchain<\/strong><\/h6>\n

A tecnologia blockchain vem sendo explorada para melhorar a rastreabilidade das entregas, garantindo seguran\u00e7a nas opera\u00e7\u00f5es da cadeia log\u00edstica.<\/p>\n

Log\u00edstica Preditiva<\/strong><\/h6>\n

Big data e an\u00e1lises avan\u00e7adas t\u00eam sido utilizadas, permitindo antecipar padr\u00f5es de demanda e at\u00e9 mesmo comportamento do consumidor, possibilitando uma melhor gest\u00e3o e planejamento de estoques e rotas.<\/p>\n

Seguro em Tempo Real<\/strong><\/h6>\n

Dentre as tend\u00eancias de mudan\u00e7as no setor do “last mile”, a seguran\u00e7a se destaca. Por causa da cria\u00e7\u00e3o de bilhetes de seguro em tempo real e por entrega que est\u00e3o fazendo toda a diferen\u00e7a para as empresas do segmento. Esse seguro protege a entrega e o entregador, tornando o seguro muito mais eficaz e barato para a opera\u00e7\u00e3o. A 88i tem o seguro completo para o “last mile”, e tudo \u00e9 feito via API para que voc\u00ea n\u00e3o precise se preocupar.<\/p>\n

Em suma, estas s\u00e3o algumas tend\u00eancias que est\u00e3o impulsionando o delivery, permitindo adapta\u00e7\u00f5es e melhorias \u00e0s demandas desse mercado que cresce a cada dia. Com a 88i voc\u00ea est\u00e1 sempre um passo a frente dos imprevistos e da concorr\u00eancia. Quer conhecer mais? \u00c9 s\u00f3 clicar no bot\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

A corrida por melhorias no “last mile” est\u00e1 intensa, pois percebeu-se que este \u00e9 realmente o ponto central que fideliza e ret\u00e9m clientes, portanto, aumentando as vendas. A entrega global de “last mile” foi avaliada em US$ 40,5 bilh\u00f5es em 2021 e deve chegar a US$ 123,7 bilh\u00f5es at\u00e9 2030. Contudo, aqueles que conseguirem inovar […]<\/p>\n","protected":false},"author":1,"featured_media":4923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"categories":[112],"tags":[],"class_list":["post-4922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ap-delivery"],"yoast_head":"\nQual o futuro do Last Mile? - 88i Seguradora Digital<\/title>\n<meta name=\"description\" content=\"O futuro do last mile promete transformar a log\u00edstica urbana com solu\u00e7\u00f5es sustent\u00e1veis, tecnologia aut\u00f4noma e a busca cont\u00ednua por efici\u00eancia. Descubra aqui as inova\u00e7\u00f5es que definir\u00e3o a entrega final no mundo moderno.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/br920.teste.website\/~fel04797\/2023\/08\/09\/o-futuro-do-last-mile\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual o futuro do Last Mile? - 88i Seguradora Digital\" \/>\n<meta property=\"og:description\" content=\"O futuro do last mile promete transformar a log\u00edstica urbana com solu\u00e7\u00f5es sustent\u00e1veis, tecnologia aut\u00f4noma e a busca cont\u00ednua por efici\u00eancia. 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